The Psychology of Telemarketing: Understanding Customer Behavior
Goal—helps your emails stay out of the trash bin.Behavioral segmentationscreenshot of audible sending the writer . An email letting them know a book on their wishlist is availableaudible sends emails when . A book releases to users who added it to their wish list.Once you understand who's . Using or buying your product, try to figure out why and how. Are people sending . It as a gift? Do they only use one section or feature on your site? . Are they just interested in a single product line? You can use that data to .Send your customers relevant emails based on behavior. What they macedonia dataset buy: you have your customers' . Entire purchase history, which indicates what they'll be interested in purchasing in the future. When . People get emails with coupons, that's usually because the company used behavioral segmentation to see . What they've bought in the past.What they consider buying: as with the audible platform, if . People add things to their wish list, it gives you an idea of what they're . Considering. This is also an opportunity to tell them when something launches or if there's .
A sale.Where they shopped: some customers love the tactile experience of in-store shopping, while others . Prefer the convenience of clicking and collecting online. By tracking where your audience prefers to . Shop, you can tailor offers or promotions specific to their shopping environment, ensuring your message . Aligns with their preferred experience.What they click on: in the world of digital marketing, clicks . Are everything. Your analytics will reveal what users click on in emails, on social, on . Your site, and so on. If folks regularly click on a specific type of link .
頁:
[1]