標題: Different departments were considering implementing [打印本頁] 作者: shamimhossain13 時間: 2024-2-20 12:59 標題: Different departments were considering implementing Marketo Engage . One was the need to introduce digital marketing that matched the company's new business model, ``Lumada ,'' which provides solutions that span a wide range of business fields in accordance with customer needs . Second, we were considering improving the usability of the corporate site and implementing lead nurturing through digital marketing collaboration between business divisions . MA, but the following points were the deciding factors, and they decided to implement Adobe Marketo Engage .
Understand customer behavior across channels Capable of long-term lead nurturing There is a web personalization function that can recommend information according to visitor attributes. Easy collaboration between business departments As a result of India WhatsApp Number Data implementing Adobe Marketo Engage , three effects emerged within six months . ・Improve click rate Optimize the displayed content using the web personalization function based on keywords searched on the corporate site . We are now able to obtain a very high click rate of approximately 30 . ・
Realize a nurturing process based on changing customer attitudes We aggregate the lead information we have and perform scoring based on email responses . By guiding those with high scores to case study seminars , we have established a nurturing process that smoothly leads to sales . ・Easily share customer information between marketing and sales Share customer online behavior with sales reps using Adobe Marketo Engage reporting . The time spent creating reports for sales has been reduced and productivity has improved. The year after its introduction ,
