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What does a Growth Marketing agency do?agencia de growth marketingA Growth Marketing agency is dedicated to creating campaigns to achieve the exponential and rapid growth of a business , but with the added bonus of sustaining it over time. To achieve this, it uses strategies based onOptimizing customer acquisition.Retention, loyalty and personalization.Data analysis and continuous optimization.Testing and experimentation.Marketing automation .
Differences between traditional marketing and Growth Marketingmarketing Mailing Data Pro tradicional vs growth marketingWe can say that traditional marketing focuses on offering products and services to create a need and persuade customers to buy. at the top of the funnel. The reality is that you work without knowing how many will reach the end of their purchasing journey.According to Zack Boyette , founder of growth marketing agency Galactic Field and expert contributor to Forbes Business Council, “ growth marketing takes the traditional aspects of marketing…, and changes the conversation from how can we attract our customer?”

A How can we keep our customers longer? .The idea of this new conversation is to reach the target audience with strategies that are based on data. The information is collected throughout the costumer journey and in any part of the sales funnel.On the other hand, Growth starts from a completely different hypothesis You really don't know what customers want. To apply this technique, a risk is taken which is to choose a part of the funnel to intervene , do A/B testing, discover audiences and collect information
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