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These tools (when implemented correctly) help marketers optimize their marketing activities to reach the target group more precisely and increase audience engagement. Additionally, they help marketers better understand the market and take a long-term view, which is very important - while maintaining privacy. Which tools will be leading when it comes to performance marketing and dominate the market in 2023.

Today we will focus on a subjective list consisting of four topics: Google Analytics 4 Big Query SQL Server Side Analytics Google Analytics 4 – a revolution in traffic measurement Google Analytics 4 is an analytics service that allows C Level Contact List you to measure traffic and engagement on your websites and apps. This is an improved version of Google Analytics that will replace Universal Analytics (GA3) and tracks.



The user's journey across devices and applications, with less reliance on cookies to predict user behavior. To use Google Analytics 4 , you need to configure the GA4 property on your website or mobile app. You can do this using the Google Analytics 4 Setup Assistant, or manually by adding the GA4 tracking code to your website or app, or using Google Tag Manager.