Those who continue to invest

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Build up more assets, learn more about running better campaigns, connect with more customers, have more data… all of that allows them to really get a big payoff when market forces strengthen. Source data: FACTORS IMPACTING DECREASED DIGITAL SPEND % OF RESPONDENTS Economic shifts 66.67% Not seeing ROI from digital marketing 30.30% Not getting executive approval for digital marketing budget 27.27% Investing in non-digital marketing channels 27.27% Other 3.03% Digital marketing providers Moving on from budget talk, we wanted to learn who business leaders plan to partner with for digital marketing in 2024. digital marketing provider choice What does this mean?


Surprisingly, 40% of business leaders plan to do Brazil WhatsApp Number Data marketing in-house, while only 19% plan to outsource their digital marketing to an agency. While in-house marketing may seem like an easier option than outsourcing, it comes with its fair share of challenges. WebFX Web Strategist Madison Leach explained: madison quote There can definitely be an appeal to in-house marketing, but what a lot of companies don’t realize is the amount of resources it takes to execute a digital strategy in-house. With different channels (SEO, paid search, social media, email, etc.) evolving constantly, it can be difficult for a small marketing team to stay on top of industry trends, not to mention the time it takes to learn each of these approaches and execute them at a high level.





When you work with an agency like WebFX, you get to collaborate with experts across each digital channel, leveraging their years of knowledge and expertise, while also receiving the benefit of the analytics and tech platforms agencies use that would otherwise cost your company tens of thousands of dollars. Madison Leach, WebFX’s Web Strategist Source data: CHOICE OF DIGITAL MARKETING PROVIDER % OF RESPONDENTS Plan to do digital