One of the most successful and well-known for

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Using AI effectively is streaming giant Netflix which employs the technology to provide personalized recommendations based on user preferences and behavior. Check out some amazing examples of AI in marketing to get inspiration. How to Use AI in Digital Marketing As AI technologies have become more accessible and easier to use, companies have started to use them in daily tasks such as creating content for PPC ads or setting up triggered email workflows. When we asked our membership community at the Digital Marketing Institute about AI, over half felt their roles are changing due to the technology while  already use it. Of those who use artificial intelligence,  believe it has helped increase their productivity. But what are marketers using AI


for? . Content and image creation Marketing teams are often under pressure to create content quickly for many purposes and channels. However, creating good content takes time and effort, and a lot of marketers are time- and Exit Mobile Number List resource-poor. AI software such as ChatGPT and Jasper has exploded because it helps people to generate content: that’s why they’re called generative AI tools! This could be email subject lines, ad copy, landing pages, blogs, or anything else you need for your content marketing. You can also use AI writing prompts to create catchy headlines and customize content for your audience which drives personalization. Using these tools saves time and money. However, make sure to read over any content before publishing it live to





ensure it has personality and fits in with your brand voice. "People use AI because it's lower cost and highly scalable. But if you don't have a good creative platform and it doesn't come from creative and data-driven insights, then it's just spray and pray really,” says Mischa McInerney, CMO at the Digital Marketing Institute “ of marketers have used AI for content production” AI Marketing .