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Effective way to demonstrate what your brand believes in and can reap rewards in these ways: . Boost your following especially amongst Gen Z & Millennials A recent Gallup study found that those aged  to  are more likely to say it is “extremely important” that businesses operate in an environmentally sustainable way , reduce their carbon footprint  and focus on long-term social benefits. Bodyform’s ‘Womb Stories’ is a great example of a campaign that resonated. Focused on highlighting issues that affect women such as infertility, menopause and endometriosis,  


the animations generated a strong reaction on its social media platforms seeing . million views on Instagram and . million likes on Twitter. The following video by Bodyform contains a trigger warning: images of needles and portrayal of baby loss. dm Job Function Email List o thumbnail Join for FREE to access this video Find out more about how to cater to Gen Z in your campaigns. . Increase revenue Consumers expect to see a brand’s stand reflected in its business and operations as much as in its marketing. According to ‘The New Cascade of Influence’ Edelman report, trusted brands can command a premium – with  of respondents agreeing that brands they trust and brands that do good in the world  are worth paying more for. This shows the power of putting your  





voice behind an issue that matters to your customer but more importantly, you can prove it through actions as a brand. . Gain trust and brand loyalty Brands want customers that are loyal to their brand. It not only means they will return and repurchase but also spread the word to others in a way that attracts and influences them. When brands take action on societal issues, the Edelman report found they see at least a x multiplier of the likelihood of purchase, while  of consumers are more likely to stay loyal and advocate for them. How Brands Can Take on Social Issues on Social Media Customers expect brands to not only speak out on issues but also practice what they preach through actions such .