Capture the dynamic perceptions of consumers

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Analytics: We use advanced analytics techniques to transform collected data into meaningful information. Reports and Presentations: Visual infographics and reports make it easier to understand and make decisions. 3. Advantages of market information Fully understanding your market will help you retain customers, improve your sales process, increase efficiency, and give you a competitive advantage. Market Intelligence vs. business intelligence Market intelligence focuses on external market trends and customer demographics, while business intelligence is information about internal company performance, including sales and product shipments. Market intelligence takes competition and customer behavior into account, while business intelligence ignores them. Both marketing research and market intelligence are essential for businesses to understand their positioning, evaluate their products, identify target customers, and perform competitor analysis.


They provide actionable insights and help businesses strategize effectively and remain competitive. Ascent Cambodia Phone Number Data Korea’s Intent Research: A new level of marketing market research Ascent Korea's market research approach, Intent Research, provides a unique perspective by analyzing search data to understand market and customer trends. This method addresses the limitations of traditional market research, such as sampling bias and low response rates. This method addresses the limitations of traditional market research and reveals the deep psychology behind customer behavior and purchasing decisions. Definition of intent research provided by Ascent Korea 1. Understanding intent research Intent Research uses unbiased and comprehensive data derived from search data. Reveal the deep psychology (intention) behind customer behavior and purchasing decisions.




This approach provides high-resolution visualization of the entire purchasing journey, providing insight into consumer intent hidden in search data. 2. What makes Intent Research different? It goes beyond traditional data and answers not only ‘what’ and ‘who’ but also ‘why’ customers purchase. in a market that is constantly evolving amidst competition. It provides a more accurate and holistic view of your market, competitors, and consumers. 3. The importance of intent research Gain a clearer understanding of your customer personas and different reasons for purchasing. Helps businesses adapt more effectively to market changes and consumer trends. Improve the effectiveness of your marketing campaigns by understanding the real motivations behind consumer behavior. High-resolution market research obtained by analyzing search data that accurately captures the desires of all consumers is essential for successful new product planning or marketing.