TikTok example of helpful content TikTok’s transforming into

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Sets standards for all of your content, no matter where it comes from. Monitor the analytics of your human-only and AI-assisted content to see if either net better results. Search shifts to social media platforms People, especially younger ones, are migrating from SERPs to social media in search of more authentic, helpful answers to their questions. Expect that trend to continue in , especially as social platforms add more search-focused features. Exhibit A, % of Gen Z says they like TikTok more than Google as a search engine, citing the more relatable and personal answers they find on the video-sharing platform.


Content marketing trends - a search source for Gen Z. Google’s data confirms the shift, saying around % of young people start their search on TikTok or Instagram. The trend shows in the SERPs. Reddit—where people share Iceland Phone Number content and discuss it—was the biggest winner from Google’s August core update. Content marketing trends - results showing Reddit as the big gainer after Google's August core update. A review of the most affected websites after Google’s August core update showed Reddit in a sweet spot. TikTok is taking the lead on this trend with a new .





Keyword Insights tool to help marketers research social media keywords. The platform is also positioning itself as a one-stop-search-shop, testing Wikipedia results and Google search links in its feed. Other social media apps are in the search game, too. Instagram has a robust search function and shopping features. Content marketing trends -TikTok search feature. Instagram users find new products and brands through the search feature. In , you’ll need to create social content that’s optimized for discovery just like you would for search engines. Just make sure it’s authentic and trustworthy because that’s why people went to social media in the first place. How to prepare for this trend: Get to know social media SEO. Gather your list of keywords. Create search-optimized social media content that answers