It is important to give a first glimpse of total income

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Sales figures: , units sold… 2. Distribution At this point we will analyze in detail the distribution channel, whether it is direct sales, sales force, franchisee, through direct intermediaries, online sales... each of them detailed and separately to have a global vision of our distribution strategy. 3. Prices Price and/or pricing strategy, we will detail our rates by product/service line, discounts, promotions, commercial actions and policies, commissions, margins... 4. Communication We will go into detail about communication at three levels: – External.

– Internal. – On-line. The company's communication strategy, media plans, public Phone Number Data relations, protocol, corporate website, online strategy, social media...everything the company does in this regard. Conclusions As you may have read, internal analysis is a point that every marketing plan must have. It is quite simple and it is enough to set a scheme, like the one we have explained, and gradually develop it. It may seem like a banal or unimportant point, in fact in many companies and sectors they are not included, but from La Cultura del Marketing , we fervently recommend doing so.




It can help you and make a difference, as it will make you analyze again the main pillars of your marketing strategies, in a moment, to design a Marketing Plan, where the company's action plan for next year, the objectives of income, the launch or not of new products... it will help you take a pause and reflect. Do you agree? Well, let's move on to the next step, analysis of key business data. Digital Marketing Day 2016 Share: How to run an advertising campaign Prev Article How to run an advertising campaign, first step (I).