Micro-Influencers: The Power of Niche Marketing

jilhok00011@gma

Then, the buyer sets out to find the solutions available to him to resolve his problem and achieve his objectives. This is the Consideration phase of the purchasing journey .  Finally, the buyer chooses the solution he thinks is best and seeks to validate that his choice is the right one. This is the Decision phase of the purchasing journey . Your messages and publications must be in line with the thinking stages of your prospects. A prospect in the Awareness phase will not ask the same questions as another in the Consideration or Decision phase.


The buyers needs evolve throughout the purchasing journey . To help you understand the Mexico Phone Number Data importance of the purchasing journey, here is a telling example I recently spoke with a company marketing innovative construction products. During my first visit to the site, just a few seconds after arriving on its home page, a popup covering  of the page appeared. This popup invited me to leave my contact details to send a quote. Do you think this is the best time to offer a quote to the buyer?  options for this business  .





Either she manages to sell at the speed of light and on a quote established without any information from the prospect. You believe in it ? Either the visitor  looking for information about his problem  closes the window and returns to the list of results of his search engine. This will happen . of the time. Today more than ever, the buyers journey takes place online and without direct contact with a seller did you know, for example, that  out of  BB buyers preferred to do without contact with a salesperson in their Act of purchase ?