Gven such as a coupon

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Users who have never come into contact with your brand. In the first case obviously is to start with an SMS marketing campaign in which coupons are offered in exchange for their registration via the form for example. For the second case however there are several options Multichannel lead generation activities i.e. exploiting the combination of multiple digital channels to attract the attention of your users making them land on an ad hoc landing page where there will be a form in which to enter your dat.

Offline activities if you have a shop you can decide Retail Email List to have your customers contacts left in exchange for the points card for example. Social ads in the form of forms in which users can ask for more information on products a free quote or a request to be contacted to make an appointment We remind you that to collect this type of data it is always necessary for users to consent to the processing of their data and accept the privacy box . Compliance with the GDPR legislation is essential to then be able to use this data in email marketing campaigns and beyond.



To convince your users to leave their email you must implement a series of strategic moves such as creating an attractive form using persuasive and engaging copy and above all giving them something in return. In other words we can say that incentives need to be a discount code a free trial an ebook etc. Once you have created your first mailing list you must be careful to take care of it keep it updated portion it correctly based on interests age gender and above all carry out database building activities to continue to grow it.