Google PageSpeed ​​Insights: Checking Your Website Loading Speed

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The main value today is time. It is not surprising that slow loading of web resources irritates users. According to statistics, only 15% of visitors are ready to wait for the page to open. The rest will return to the search results and choose another source of information. One of the tools that allows you to measure the speed of a site is Google Speed ​​Insights.

In addition to analyzing the speed of the portal on mobile gadgets on page seo service and PCs, the service helps to identify factors that affect this process, and therefore - to quickly speed up the resource. We figure out what affects the service indicators and how to use this tool from Google.

How does Google PageSpeed ​​work?
Loading pages from mobile devices and computers is assessed by several parameters, each of which is given a score from 0 to 100 points. The overall rating is based on the results of observations that are conducted during the 4 calendar weeks preceding the check. The total number of site loads is taken as 100%, and then the service calculates how many were fast, how many were average, and what percentage were characterized by extremely slow loading. Google determines site loading speed based on two factors:

First Input Delay (FID) - This metric measures the amount of time that passes between a visitor's first interaction with any content element on a page and the browser's response.
First Content Paint (FCP) : When a user navigates to a URL, the browser sends a request to the server, which in turn sends the files to the device. FCP measures how much time has passed from the moment of navigation until the first bit is drawn.
The result of the resource analysis will be a report that includes loading speed indicators, first rendering time and input delays that occurred, the period of the end of the central processor operation and other data. For each of the points, a point assessment is given, from which the overall site score is formed. A site loading speed result in Google PageSpeed ​​of at least 80 points is considered good.

Google PageSpeed ​​Website Performance Check

In 2020, Google changed and improved the service's algorithms. If earlier the results of speed tests did not affect the ranking in the search results of the system of the same name, and the top resources, according to the tool, could have depressingly low results, now everything has changed. Thanks to the new algorithms, they have become one of the decisive factors for being on the first lines of the search results.

Now, based on the data, you can significantly improve the performance of your portal. Storyboard functions will show in what order the content is loaded, and the most "heavy" files in terms of processing and display speed will be recommended to be replaced or compressed.

What affects website loading speed?
The number of tiny milliseconds or incredibly long minutes a user will spend waiting for a site to load depends on a number of factors.

The number of requests to the server at a specific moment
Time To First Byte, or server load time, is the amount of time it takes for the browser to receive a response. It receives it from the server, processes it, and displays it as a resource page. If there are many requests at a time, the server may not be able to handle the load and respond to requests more slowly. As a result, the visitor leaves the portal, preferring not to waste time waiting.

The optimal TTFB value is considered to be 200 ms.