More personal details Content that is genuinely

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their contact information and even  helpful, answers your questions, or otherwise addresses your needs. I get asked a lot about leads, and I believe more in the power of subscribers. A lead is someone who discloses information in exchange for content or something else of value. A lead is not a definitive indicator of interest in an ongoing conversation with your business. In fact, your leads may not have any active interest in your product or service at all. A subscriber, on the other hand, is someone who signs up to receive periodic communications. Because they believe you have something valuable to offer them. And you continue to provide this value beyond the initial engagement.


In other words, they sign up in anticipation of the value they expect to receive in the future. What may help is to think about building your audience through subscriptions first, and  Special Database then mining your subscription list of leads (as your audience engages with your content). If you nurture them over a longer period of time by providing real value outside of the product or service you offer, you'll find those leads are much more valuable and more likely to buy. In our new e-book, learn the key differences between data given and data collected, and how this difference can help you build better audiences. According to MicheleLinn, build your audience through subscriptions and mine your subscription list of leads.






Click to Tweet What's the best way to grow your audience with content In general, we've found that brands are most successful when using content to build audiences: Choose one specific audience to focus on Choose one platform to publish your content (like a blog or video series) Publish content consistently over time Focusing on one content type before diversifying can prevent your brand from expanding too much before you really understand your subscriber needs. the-base-content This e-book details the types of audiences to build and the steps to take. How can I measure the effectiveness of my content marketing Before determining the effectiveness of your content, you need to define what success means to your organization and determine the key performance indicators that will indicate whether your