Facebook users have some form of university education, while 30%

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Acebook is the “most important” social platform for marketers. Image via Social Examiner 30. Brands post an average of 8 times per day on Facebook. 31. 57% of consumers say social media influences their shopping, led by Facebook at 44%. 32. User-generated content has been shown to generate 6.9 times the engagement of brand-generated content. Facebook Advertising Statistics 33. The average click-through rate (CTR) in Facebook ads across all industries is .90%. 34. The industry with the highest click-through rate on Facebook is the legal industry, at 1.61%. The industry with the lowest click-through rate is the employment and job training industry, at 0.47%. 35. The average cost per click (CPC) in Facebook ads across all industries is $1.72. facebook posted massive increases in cost per click despite losses in impressions 36. The industry with the highest cost per click on Facebook is the finance and insurance industry, at $3.77.

The industry with the lowest cost per click is the apparel industry, at $0.45. 37. 93% of social Benin WhatsApp Number media advertisers use Facebook Ads. The next closest platform is Instagram, at 24%. 38. 20% of Facebook’s mobile ad revenue comes from Instagram. 39. The most effective length for an ad title on Facebook is four words—15 words for a link description. 40. Images account for 75-90% of Facebook Ad performance. 41. Facebook reported advertising revenue of over $54 billion in the first half of 2022. 42. 26% of Facebook users who clicked on ads reported making a purchase.







Facebook Demographic Statistics 43. 83% of women and 75% of men use Facebook. Image via Sprout Social 44. 83% of Facebook users worldwide are under the age of 45. 45. 44% of Facebook users 18 and older identify as women. 56% identify as men. 46. 39% of Facebook users report being married, while another 39% report being single. 47. As of July 2021, men ages 25-34 make up the highest percentage of Facebook users by both age and gender, at nearly 19%. facebook statistics - facebook demographics chart Image via Statista 48. 62% .