The Park Hotels an award winning portfolio

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Download working paper http nber papers w The Role of the Corporation in Society An Alternative View and Opportunities for Future Research By Serafeim George ABSTRACT—A long standing ideology in business education has been that a corporation is run for the sole interest of its shareholders. I present an alternative view where increasing concentration of economic activity and power in the world s largest corporations.

Global has opened the way for managers to consider the interests of a broader set of stakeholders rather than only shareholders. Having documented that this alternative view better fits actual corporate conduct I discuss opportunities for future research. Specifically I call for research on the materiality of environmental and social issues for the future Chinese Overseas America Number Data financial performance of corporations the design of incentive and control systems to guide strategy execution corporate reporting and the role of investors in this new paradigm. Download working paper http ssrn abstract CASES COURSE MATERIALS HARVARD BUSINESS SCHOOL CASE.





The Park Hotels Revitalizing an Iconic Indian Brand Priya Paul chairperson of  of thirteen boutique hotels scattered across India was in the midst of a brand revitalization program. Landor Associates a leading brand consultancy had identified three areas of concern the shrinking differentiation opportunity provided by the boutique hotel positioning consumers negative perceptions of The Park s properties and a lack of consistency across the hotel properties in the brand portfolio. Competition was heating up and Paul had a goal to expand her hotel portfolio to twenty properties in the next ten years.